We started our brand with the intention of bringing something new and distinctive to the market. Our story was born out of longing; for beauty, for individuality, for something that felt like home. We were tired of the sameness, the safe choices, the lack of expressive options, especially for a hyper-femme audience craving individuality. Everything felt too polished, too expected.

There just weren’t enough options that truly spoke our language, so we decided to make our own.

Every piece we design is a love letter to self-expression. A celebration of softness, strength, and the beauty of standing out. We believe femininity isn’t one thing, it’s everything. It’s layered, it's powerful, it’s playful, and it deserves to be seen. Through every collection, we aim to empower our audience to embrace the confidence that comes with wearing pieces that feel truly their own.